The rising expectations for online gaming are impressive. By 2024, the industry is estimated to be worth almost $ 100 billion. However, to reach such figures, casinos must innovate continuously to surprise and meet the needs of an ever-growing community of players. In 2020, many things should also change on online gaming platforms.
We will likely see more and more new variations of the most popular games this year. Each year, the developers offer us new ways to play poker, blackjack, and bingo.
More creative and generous bonuses
Competition between online casinos continues to intensify. These offers should, therefore, become more and more inventive and generous, and be linked more specifically to certain games (in order to respond in a targeted manner to the expectations of players).
For example, many players have become millionaires thanks to the Mega Moolah free spins. The casinos, therefore, concentrated their communication on this game in particular in their welcome bonuses.
New marketing tools
Personalized newsletters with non-intrusive ads are among the most effective marketing strategies currently used by industry experts. The promotion of platforms is becoming increasingly difficult because the youngest Internet users no longer pay attention to advertisements.
Marketing experts should, therefore, look for more innovative ways to promote online casinos. One of the main objectives is to find a new ap close to content creation (especially via influence on social networks) in order to attract new players to their platform.
A more mobile and social casino
The nature of the Internet and the way people use it has changed considerably. Today, social media is an important part of our daily life, and more and more casino games are available on Facebook (so you can challenge your friends).
For this reason, online game operators should include more and more social features in their games. These free games should also play a driving role in the growth and changes that the market will experience by 2020.
Ditto for browsing on mobile (especially by developing their own application) so that their users can play wherever they are.
Attract new markets
Despite the popularity of online casinos, gambling is still rare, even banned in many countries around the world. Some of these countries include South Korea, Japan, Portugal, Norway, etc. Many players use international platforms and go through offshore companies. But we can expect a loosening of legislation and a more offensive strategy to attract these new players.